...building products that matter. He possesses a knack for turning lemons into lemonade, any chance he gets.
As a teen he set up a cart on a famous street corner in downtown Baltimore during hot summer days to squeeze lemonade for the lunchtime crowd. The venture helped pay his way through college at University of Maryland, where Jeffery went on to graduate as class Valedictorian.
After earning a juris doctorate at Georgetown Law Center, Jeffery introduced a grown-up version of the concept, Dlush Beverage Joint. The retail upstart became famous for its hipster drinks with a socially-conscious twist. Stores opened first in San Diego, next in Hollywood, and then the world - including Dubai, Kuwait, Qatar, and Bangkok.
During the fifteen year run and nearly as many stores, he built a formidable brand famous for its awesome service, delicious elixirs, and give-back mission for at-risk youth.
In recent years, Jeffery made a pivot, away from retail and in to healthcare, taking his learnings and putting it to work for enterprise.
When he raised his hand to lead iProtean into the future, Jeffery established a promise to self: the newly acquired company is going to trailblaze how learning gets done for hospital systems and their faithful stakeholders - trustees, executive teams, and eventually, physician leaders and staff.
Today he leads a talented team of dynamite healthcare thought leaders, technologists and staff committed to reformulating the video education experience in the new digital age.
In addition to his role as company CEO, Jeffery serves as strategic advisor to MetisMD, a national teleradiology group focused on orthopedics; and sits on the Board of Directors to Destination Care San Diego, an organization committed to advancing medical tourism for three of San Diego’s reputed hospital systems including Sharp Memorial Hospital, Rady’s Children’s Hospital, and UC San Diego Health.
Jeffery is recognized in San Diego for fostering entrepreneurship and social innovation at universities and the broader startup community. He has participated in two TEDx Talks and is featured in several national publications for his work in helping build mission driven companies.