VERALON RETREAT 2020: QUICK GLANCE INSIDE IPROTEAN

LOOKING BACK, MOVING FORWARD.

TRANSFORM VIRTUAL EDUCATION FOR HOSPITAL TRUSTEES

BECOME THE GOLD STANDARD IN BOARD EXCELLENCE

REMEMBER THESE 4 THINGS

Nature Abhors a Vacuum - Aristotle

Virtual Education
Education delivered to the palm of your hand
Target Trustees
Most important, least educated, unpaid
Video-First Solution
Packaged in to short micro-courses
Any-Size Hospital
Ideal for any hospital size or type
LOOK BACK AT '19
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1. REWRITE OUR STORY
  • Movement > Product
  • Virtual Learning Economy
  • Learn for Life
  • Called 'Trustee' for a Reason
  • Health > Healthcare
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2. SKATE TO WHERE THE PUCK IS GOING
  • Brand Inspiration: Cross-Industry
  • Length: Micro > Long Form
  • Format: Conversational > Didactic
  • Frequency: Often > Rarely
  • Expertise: Wide-Ranged
  • Production: Remote Capture > In-Studio

Easy - Quick - Actionable

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3. REDESIGN THE USER EXPERIENCE
  • White labeling
  • Digital billboards
  • Star ratings
  • Leader boards
  • Learning calendars
  • Board seat swapping
  • Group learning pathways
  • iPro Pledge
  • Virtual Experts
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4. RETHINK PRODUCTION & CONTENT DELIVERY

HOW IT WORKS:

  • Build a content calendar
  • Co-design 4Q script with SME
  • Ship remote studio
  • Film - Post-produce - Publish

BENEFIT OF REMOTE PRODUCTION:

  • Access everywhere
  • Convenience
  • Cost-slashing
  • Speed to market
  • Streamlines work flow
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5. INTRODUCE A SUBSCRIPTION PLAN

STRIVE TO MEET EACH HOSPITAL WHERE IT IS AT:

  • Good < Better < Best
  • Optionality
  • Scalability
  • Fencing
  • Cross-sell into Veralon services
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6. MAKE FRIENDS WITH AMERICAN HOSPITAL ASSOCIATION
  • Visit leadership in Chicago HQ
  • Identify shared aims in trustee education
  • Demonstrate support as sponsor to the Summit
  • Position iPro as new entrant in the VBE space
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7. SPONSOR THE AHA LEADERSHIP SUMMIT

LAUNCH THE 'MAKE ONE-WISH SERIES':

  • Focus on visibility, not sales
  • Video - Education - Trustees
  • Build an early network of relationships
  • Demonstrate reliability to AHA
  • Set stage for future involvement
  • Create marketing video
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8. EXPLORE OUR FIRST CHANNEL PARTNERSHIP

MONTANA HOSPITAL ASSOCIATION:

  • 90 member hospitals
  • Can we design a white-label solution?
  • What are the benefits for each partner?
  • Is it possible to build an association-endorsed education curriculum?
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9. GO-TO-MARKET

DEVELOPED A 5 CHANNEL SALES & MARKETING PLAN:

  • Sales Calls
  • Veralon Clients
  • SME Referrals
  • Social Marketing
  • Industry Conferences
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10. WIN OUR FIRST NEW CLIENT
  • Ridgecrest Regional Hospital
  • Sales cycle < 30 days
  • Board (11); Foundation (8)
  • 1 year - 5 (plus 5) - best tier
TEAMWORK

LEARN FOR LIFERS

Jeffery
Strategy - Partnership - Sales - Client Relations
Likes to Flurry Ideas, Eschews Impossible, Make Deals
Anthony
Technology - Design - Branding - Operations
Uncommon Common Sense, Wise, Patient, Supra-Efficient
Amanda
Content Strategist - Writer - Organizer
Refreshing Pragmatist, One Step Ahead, Never Say Die
Barbara
Outside Sales - Account Management
Glass Half Full, Persistent, Seeks out Small Wins
UP NEXT IN 2020:
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1. PARTICIPATE AT KEY CONFERENCES

EVENT LIST:

  1. February: AHA Rural Conference (Phoenix)
  2. June: Montana CEO Leadership Retreat (Big Fork)
  3. July: AHA Leadership Summit (San Diego)
  4. add - HANY's
  5. add - legal conference
  6. add - another AHA CEO
  7. add - Western State Association (Idaho)
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2. STATE HOSPITAL ASSOCIATION MODEL

Can we memorialize a deal with the State of Montana, design an intelligent model and pick up a significant percentage of the member hospitals in the state.

TIMELINE:

  • February: Meet at AHA Rural
  • March: LOI
  • April: Beta-test 2 hospitals
  • May: Complete wireframe tech architecture
  • June: Present at CEO retreat
  • July: Invite in 90-hospital membership
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3. DESIGN THE FRAMEWORK FOR A MAGNET STATUS CURRICULUM

Can iPro do for board members nationwide what the ANCC has done for nurses?

THE ANCC'S 5 MODEL MAGNET COMPONENTS:

  • Component 1: “Transformational Leadership”
  • Component 2: “Structural Empowerment”
  • Model Magnet Component 3: “Exemplary Professional Practice”
  • Model Magnet Component 4: “New Knowledge, Innovation, Improvements”
  • Model Magnet Component 5: “Empirical Quality Results”
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4. LAUNCH IPRO VIRTUAL EXPERTS

TIMELINE:

  • February: Publish 5 Hot Topics for '20
  • March: Complete 1st set of bookings for initial participating boards (2)
  • June: Distribute press releases and initiate coverage
  • August: Complete 2nd set of bookings for participating boards (2)

POTENTIAL HOT TOPICS:

  1. The Digital Health Revolution
  2. Health Care's New Competitive Landscape
  3. Ambulatory/Virtual Care Innovations - Systemic Thinking and Strategies
  4. Straight Talk about Going it Alone vs. Partnership
  5. Capital Planning: Funding your Strategic Plan
  6. Physician Engagement
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5. Build Meaningful Long-Term Relationships
  • Giving is Receiving (give when you don't need something)
  • Seek out opportunities to help others everywhere we can in industry
  • Subject Matter Experts
  • State Associations
  • Synergistic products (On Board)
  • Channel Partnerships
  • Charity and Community
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